Athar'a, Pure Exotic Skin Essentials is your destination for 100% All Natural, Organic, Certified Cruelty Free and Vegan Beauty Products. Our products are made with pure, plant based ingredients and based on the ancient and holistic wellness traditions of Ayurveda. Athar'a Pure products are paleo friendly, gluten free, paraben free, alcohol free and free of harmful chemicals and toxins. Experience the difference truly natural beauty products can make on your skin.